We had the opportunity to partner with the Charlotte Hornets Corporate Partnership team to capture gameday brand activations. This wasn’t your typical sports photography assignment, capturing the most ferocious dunk or fancy cross-over. Instead, our lens was pointed towards fans, premium spaces, signage and activations that highlighted Hornets’ partner brands like Kia, Corona, Hennessy and many more.

Capturing these partner activation during sports games provide tangible evidence of the partner's investment and shows their brand on display to thousands of fans. Partners are able to see the value of their investment and feel confident that their partnership is making an impact.